How to write a press release for book signing

Contact You are here: Duolit is on hiatus, but please feel free to explore our extensive archive of posts and our free Weekend Book Marketing Makeover. I was two semesters into my third major in college and pretty stoked about learning the core of the skill set I would need to secure a job post-grad. A lifelong, self-identified writer, I was certain the class would be an easy A and took pity on my classmates for what I assumed were their inferior writing skills.

How to write a press release for book signing

This article is older, make sure you read this new one about a more recent press campaign. I just finished a rather long post on book advertising — in it I mentioned a mediocre book promotion blog making a lot of money on book advertisements.

Which is great for them, because they get paid to send out press releases, get a lot of traffic, then get paid to advertise books, and produce probably very few tangible results to authors.

Even if they help you write it. Even if you have a big sale or promotion or are giving money away to charity.

how to write a press release for book signing

EVEN if you have an amazing book. It goes like this: The book will be available on Christmas Day to the delight of children everywhere so make sure you get it under your tree in time!

For more information and a full press kit, go to theauthorswebsite. News stories are things that happen. You publishing a book is not news. Want to make a living with your writing?

How to Write a Book Press Release Like a Pro!

A book by itself is an inanimate object. If readers love it they will share it, so you need to get it in front of them and remove all obstacles to purchasing like free giveaways. You can promote your book indirectly.

You need to make something that has meaning, that makes people feel something emotionally, that taps into a movement, an opinion, a crisis. Yesterday, a group of self-publishing authors banded together in an effort to support 1 legged drug addict elephants in China.

These authors have all been able to make a living through writing and are now beginning to put their success to good use.

© BlackBerry Limited. All rights reserved. Contact Us | Support. How to Write a Press Release (and 3 Places to Send It) you can download and use to craft the perfect release to announce the publication of your book, launch of your website, book signing appearance or any other event that should be shared with Your template made it easy to write my press release and to submit it to the right people. Journeying Towards Your Book Signing. The appropriate way to create buzz about your book is to write a press release for it. A common mistake book authors make while writing a press release is that they write information about their new book just like they write any other announcement and this is why newspaper journalists tend to deposit.

This project is another indicator that self-publishing has become mainstream and is a respectable publishing model. For a full list of the authors, click here. People will share the story, because the story is interesting.

Instead they put up a huge billboard and arranged to have a few protesters spray paint over it with feminine power stuff. But the story of some women responding to the misogynist, male-centric book with vandalism creates a real story — a viral story, of controversy — which was picked up again and again by huge media and TV broadcasts.

This blog post is just about as likely to get picked up by Google News as your Press Release. If it got a ton of shares and likes and comments, eventually the TV news would pick it up. Otherwise, you need to create a story around yourself by turning your book into an event No, not like a book launch party or book signing.

That would be news! There are several good examples on the bottom of this Lulu thread.Journeying Towards Your Book Signing. The appropriate way to create buzz about your book is to write a press release for it.

A common mistake book authors make while writing a press release is that they write information about their new book just like they write any other announcement and this is why newspaper journalists tend to deposit. About The Last Bookstore is California’s largest used and new book and record store.

Currently in our third incarnation, we began in in a downtown Los Angeles loft. How to Write a Press Release for a Book Launch.

For authors seeking that elusive “best-seller” status, self-promotion can be your best tool for driving laser sharp traffic and increasing book sales. Stan Lee (born Stanley Martin Lieber / ˈ l iː b ər /; December 28, – November 12, ) was an American comic book writer, editor, and publisher who was active from the s to the s.

He rose through the ranks of a family-run business to become Marvel Comics' primary creative leader for two decades, leading its expansion from a small division of a publishing house to a. How are the books you wrote as a teen and the books you’re writing now different?

Similar? The stuff I’m doing in the book world now is different because it’s HOUSE OF SECRETS, which I co-wrote with Chris Columbus, which is for seven- to twelve-year-olds.

So it skews YOUNGER than my teen stuff. Here is a sample of the press release I'm using to promote my new collection. This one is mostly geared toward book store owners to entice them to carry the book.

I will use one or more variations of this to send to newspapers in areas where I will be signing or to media that might be reviewing the book.

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